Branding is the most fundamental aspect of business development and growth. You are assured of a successful entry into the business market when you get the branding right. And since painting your retail store is among the effective ways to build your brand, ensure you choose the perfect paint colors for your business premises. Actually, painting is an integral component of the branding process.
Colors communicate a lot about your brand and that's why you should be keen on the color scheme you choose for the painting project. Colors are also very memorable, and many customers recognize brands by them. When you internalize the concept of color branding, you can choose the themes that auger well with your brand's mission and vision. Here are three color schemes to think about when repainting your retail store.
Choose Cool Shades of Blue
Blue is the color of the sky and also the ocean. These are two aspects that create an instant sense of calmness in people. When you bring these elements into your retail store space, you easily counter-balance the noise and bustle that characterizes the environment. For example, a customer is more likely to record a feeling of calm in a retail mall when the walls are painted blue.
Talk to the painting contractor and let them guide you on how you could incorporate blue into your color scheme. You can start with a deep hue at the bottom and go lighter on the upper wall sections. The transition creates the perfect feeling of the sky.
Go with Neutral and Earthy Tones
Another color-scheme option is brown, white, gray, and black. Brown creates a feeling of uncomplicated stability because it is one with the ground. It is a practical choice when your floors have high traffic or a lot of customers visiting the store. Gray and black are excellent when you want to introduce a touch of class and elegance in your interiors.
The simplicity and neutrality of these neutral tones make them ideal in communicating sophistication. You can choose to combine these colors artfully with the help of a commercial painter. In fact, neutral tones are the colors to use when you want chic interiors.
Go With Bright and Vibrant Colors
Red, orange, and yellow are the most vibrant colors you can use when painting your retail shop. Red communicates powerfully, and that's why you need to use it sparingly to avoid overwhelming people. Yellow and orange are vibrant and also ideal for the restaurant scene. Get an experienced painter to help you splash these colors onto your store's walls and bring the surroundings to life.
Repainting your retail outlet or store is an excellent branding rebranding strategy. However, you need to use color schemes that could help attract customers and also influence them to buy. Contact commercial painting services that understand the importance of color branding so you can have a retail store with perfect interiors.